Identafire

Identafire was founded in 2017 to do excellent work for clients that our team can feel aligned and in integrity with. Our founder, Aaron Joseph, had previously worked in corporate and freelance design roles that felt counter to his own personal ethics and Identafire was created to be the antidote. Design is persuasive. It has power and it can amplify powerful ideas. As such, there is a responsibility to use that power for the good of all.

Identafire’s mission is to amplify and extend the reach of our clients’ messaging and mission with exceptional design. This may be a non-profit dedicated to eradicating homelessness, or it might be a law firm that prioritizes underserved and underrepresented communities. It might be an independent news publication that wants long-term financial sustainability for itself and its reporters. It could be an IT firm that truly invests in its employees, hires towards equity, and ensures that it is paying its staff a truly livable wage.

Working with such organizations is a privilege. It’s essential to the work we do because we pour ourselves into that work. When we put it out into the world, we have to live the impact it creates. We want it always to be a good impact.

We believe in inclusive design. We listen to the experts: the people for whom something is being designed. We don’t assume. We gather our data directly from constituents. We encourage our clients to engage the people they create reports about when creating such reports.

READ MORE ABOUT WHY IDENTAFIRE WAS STARTED.